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Account Manager - Business Systems (Benelux)

Bedrijfsprofiel

This role is home office based within the Netherlands, with regular travel across the Benelux region.

Key Responsibilities:

Sales:

  • Promote the complete our client´s range to increase our client´s sales growth into specific reseller markets
  • Set and achieve quarterly targets for aligned accounts and defined product range
  • Develop and execute a sales plan for optimal customer portfolio management
  • Create account plans with aligned channel partners in order to identify and qualify new opportunities for growth
  • Collect sales out data from channel partners in order to identify key target end users for our client´s sales activity
  • Maintain a strong pipeline for regular business, as well as taking the opportunity to upsell other our client´s product ranges where appropriate i.e. Visual Instruments before passing the opportunity onto the relevant internal Account Manager

Channel Marketing:

  • Agree and review quarterly business and marketing plans, while identifying new marketing opportunities
  • Identify, manage and execute promotional campaigns within specified accounts appropriate to the customer’s and our client’s business needs
  • Track ROI on promotional campaigns run in conjunction with our partners
  • Ensure optimal implementation of generic our client marketing campaigns within aligned accounts


Communication and Reporting:

  • Follow and monitor the forecasting process for the assigned market and provide the utmost accuracy by supporting our central management and sales teams with the relevant information and "enrichment" to support in the development of short, mid and long-term business plans
  • Collate competitive market place information and provide structured feedback and input to promotional activities using this knowledge
  • Manage the development and implementation of the CRM initiative
  • Maintain our client’s Partner Programme and regularly review qualification criteria with partners and ensure the criteria is met and maintained
  • Present regular reports as detailed in KPIs. Reports will include but not be limited to portfolio reports, opportunity reports and Sales MDF ROI reports
  • Work effectively with internal stakeholders, including: Marketing, Pre-Sales, Product Manager, End-user sales team and Sales Managers to optimise our client’s sales
  • Liaise with European team on management of any pan EMEAR opportunities or target accounts

Knowledge, Skills & Experience:

  • You are an experienced Account manager with proven experience delivering against challenging KPIs and developing existing accounts further (farmer approach)
  • Capable of working closely with Marketing to highlight key user benefits and develop strong customer value propositions that feed into go-to-market plans and promotions
  • Strong negotiator, with the ability to persuade and influence customers and partners alike
  • Strong communicator, with the ability to build good rapport with internal stakeholders and customers alike both in writing and verbally
  • The ability to work collaboratively across multiple disciplines within our client, including: Product Management, Marketing, VI Business Unit, Finance and HR
  • Commercially astute, with the ability to weigh up promotional gain vs ROI

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